What is They Ask, You Answer?
Zach Basner, Digital sales and Marketing coach, IMPACT
Our Philosophy
"They Ask, You Answer" is a simple yet very efficient framework, a way of doing business that cares exclusively about one thing: "What do your customers want to know?". It uses 10 simple ideas that has helped thousands of businesses around the world to get the sales they want from their inbound marketing (marketing that brings directly customers to them).
Marcus Sheridan, author of the book They Ask You Answer
If your prospects are asking questions, you must answer them — openly and honestly — on your website. That’s where the name for our framework comes from: They Ask, You Answer. When we shift our focus to educating customers, candidly addressing everything about our products and services — even things that are uncomfortable, like price and drawbacks… we generate a tremendous amount of trust.
Today, They Ask, You Answer is used by thousands of businesses around the world, including B2B and B2C companies in all industries (retail, manufacturing, e-commerce, software, healthcare, real estate, and dozens of other industries). At the core of They Ask, You Answer is a simple idea: educated prospects become happier, better customers.
Build trust with your audience
Weed out bad-fit prospects
Make the buying process smoother.
They Ask, You Answer approach allows you to create video content that is educational, engaging, emotional and creates empathy. The goal is to utilise that content in the sales process to improve close rates. If you implement this framework at your business, you’ll see dramatic increases in organic traffic, better quality and better informed leads, and sustained revenue growth. They Ask, You Answer will position your business as the most trusted voice in your industry and attract your ideal customers!
SOLSONAFILMS is specialised in producing video content following They Ask, You Answer principle in order to provide sustainable growth for businesses.
