How 3PL Simplified Complexity and Built Trust with a Strategic Video System
What began as an onboarding challenge became a complete video solution that saved time, built confidence, and positioned them as the premium choice
Key Results From Using Solsonafilms
40%
Reduction in staff time spent on onboarding, saving approximately £25,000 per year.
30%
Faster go-live times, unlocking an estimated £50,000 in additional annual revenue.
7%
Decrease in churn during the first three months, protecting £75,000 in recurring revenue.
Client Background & Challenge
3P Logistics, based in Ashton, North West England, is a fulfilment provider for FMCG and retail brands. Their success depends on fast, efficient client onboarding, but outdated SOPs, lengthy PDFs, and old, unengaging videos slowed the process. Staff spent over 10 hours a week repeating information, clients missed key details, and onboarding delays led to lost revenue and reduced confidence. Despite investing in their proprietary Fusion software, 3PL struggled to maximise its ROI without a modern video system.
How the Problem Showed Up
For 3PL, this wasn’t just an abstract challenge. It meant hours spent repeating the same explanations, clients confused about their fulfilment system (Fusion), and deals slowing down because prospects didn’t ‘get it’ quickly enough. The team felt stuck, even though they knew Fusion was better than competitors’.
Why They Chose Solsonafilms
3PL didn’t want another generic marketing video. They needed a repeatable video system to standardise onboarding, save staff time, and build client confidence. Solsonafilms stood out for our 15 years of supply chain expertise and our systems-based approach - embedding video as operational infrastructure. After seeing our award-winning Video Expresso series, CEO Ian Walker reached out to explore how our strategic approach could transform 3PL’s onboarding.
Our Solution (Video System)
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World-Class Video Series
An 8-part onboarding system designed to simplify complex steps and build confidence from day one. Each video followed a clear narrative, broke the fourth wall, and featured real employees - making the process both professional and relatable.
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Interactive Parcel Experience
Every video linked back to a physical welcome parcel delivered to new clients. Inside were surprise items and a QR code leading to a personalised CEO message - creating a memorable, multi-channel experience.
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Personalised, Human Touch
3PL experts spoke directly to clients, making the journey personal and trustworthy. Real employees, not actors, reinforced professionalism, authenticity, and care at every step.
To tackle 3PL’s challenge, we created a complete 8-part video system covering every stage of onboarding - from account setup to the first order. Each video builds clarity, consistency, and trust, removing friction for new clients and saving the team hours of repeated explanations. Together, they transformed onboarding into a world-class experience.
From Confusion to Clarity: The 8-Part Onboarding System
How It Works
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Discovery & Alignment
Workshops with 3PL’s leadership and key stakeholders mapped pain points and client journeys, ensuring the solution fit real needs.
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Interactive Parcel Experience
Scripts and storyboards were developed, with 25+ staff involved in four days of filming across the 3PL site to capture authentic moments.
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Integration & Rollout
The video series was delivered in multiple formats and is being embedded into Fusion and CRM, with a launch plan to drive adoption.
The Impact
The onboarding video series cut down repetitive explanations, saving the team hours every week. New clients understood Fusion faster and with more confidence, meaning less friction during implementation. Sales conversations moved quicker, and 3PL began to win more business by being seen as the professional, trusted choice.
Most importantly, the team felt confident knowing clients finally understood their value from the very first interaction.
World Class Onboarding Experience (Trailer)
“The videos have transformed how we bring new clients on board. They save us time, they save our clients stress, and they make us look more professional.”
Ian Walker, CEO, 3P Logistics
The Bigger Picture
What began as an onboarding fix became a catalyst for change. 3PL realised video isn’t just content - it’s infrastructure. Once they saw the ROI, they expanded it into recruitment, training, and marketing. It showed that when video becomes part of the system, it transforms more than one area of the business
What This Means For Your Business
While this story focused on onboarding, the bigger lesson is universal: every growing B2B business faces the challenge of making complex value simple. Strategic video systems save time, build trust, and position you as the premium option - no matter the industry.
CONTACT US
CONTACT US
If miscommunication is costing you time, trust, or revenue, it’s time to engineer your communication - and turn it into profit.
Book a free strategy call (no fluff, no hard sell) - just 30 minutes to identify where video could remove friction, clarify your message, and drive measurable growth.
You’ll leave with:
• A clear understanding of where video can deliver the biggest business impact.
• Real examples of what’s working right now for manufacturers and engineers.
• A practical roadmap you can act on - whether we work together or not.
Let’s make your message work as hard as the rest of your operation.