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17.07.26 - Manchester (UK)Is VBM Legit?
Who Am I
I run Solsonafilms, a video production company based in Manchester (UK). I paid for VBM myself, used it to rebuild how I price, position and sell my work, and today I want to share exactly what happened. Good and bad. So it hopefully help you to make the right decision for your business.
Verdict: 100% legit – but with conditions
Short Answer
Yes. But it only works if you actually run the process.
VBM isn't a shortcut and it isn't a magic script. It's a way of thinking about who you sell your video to, how you price it, and how you run a sales conversation without sounding like a salesperson. The frameworks is simple to understand but genuinely uncomfortable to apply the first few times. That discomfort is where the value is.
Is Video Business Mastery actually real, legit, and worth it?
I run Solsonafilms, a video production company based in Manchester, UK. I paid for VBM myself, used it to rebuild how I price, position and sell my work, and today I want to share exactly what happened, good and bad, so it hopefully helps you make the right decision for your business.
Yes. But it only works if you actually run the process.
VBM isn't a shortcut and it isn't a magic script. It's a way of thinking about who you sell your video to, how you price it, and how you run a sales conversation without sounding like a salesperson. The framework is simple to understand but genuinely uncomfortable to apply the first few times. That discomfort is where the value is.
If you're after done-for-you templates you never have to adapt, this will frustrate you, because although the framework Jackson and the team teach is the same, all sales conversations are different. If you're willing to run real conversations with real prospects and adjust as you go, it changes how you sell.
What worked, what didn't
- Value-based pricing. Pricing off what a client stands to gain, not a day rate, changed the size of every deal I quoted and how I operate my business.
- The Master The Meeting Framework is a repeatable structure for discovery calls that stops me winging it (you will need to practice to become good at it though, like all things).
- Niche focus. Picking one niche and going deep made my outreach far easier to write and easier to trust.
- Objection handling. I stopped taking objections (e.g. "we don't have budget") at face value and started asking better questions. In fact, your job is to uncover as many objections as possible as a strategist.
- Community and coaching. Getting a second opinion on a real proposal before I send it has saved me deals, literally, more than once. Jackson and your personal coach are here to help and are extremely responsive.
- The lead generation system works on its own, and you also own the assets created for you (e.g. Instantly, domains, etc) should you decide to run it yourself later.
- The curriculum (video course) is just insane in terms of value. Deep, diverse, inspiring, actionable, accessible 24/7, truly impressive. Justifies the investment alone in my opinion.
- It's not passive. You get the framework, the leads, the support, the community, the curriculum, but the work of applying them is entirely on you. You can consume everything like Netflix (a waste of money) or you can get to work. Your call.
- Adapting to personality types. You need to adapt your approach and application of the framework to certain personality types (they teach you this). It's a fascinating subject but it can be very uncomfortable with some prospects, I still struggle with certain personality profiles.
- Mistakes are part of it. I've misquoted the pricing formula to a real prospect and had to walk it back mid-conversation.
- It takes time to click. The first few calls using the framework felt stiff before they felt natural.
- Picking a niche is hard. I struggled with this a lot, but once you finally go all in and let go, you start seeing the results. The team helps you with this process and you can test several niches.
- The initial investment can be overwhelming for business owners who are really struggling.
- It's a constant work in progress. VBM teaches you to entirely switch your perspective on your video business, but you're never the finished article. You need to be humble. You get better, even good, but you constantly learn. The work never ends.
How I actually use it
Pick one industry and go deep
I tested a handful of niches before settling on manufacturing and engineering. The narrower focus made every piece of outreach, every case study and every proposal easier to write, because I stopped trying to speak to everyone at once.
Run discovery like a strategist, not a videographer
The Master The Meeting Framework is a structure for understanding a prospect's goals and the real cost of their current problem before a single word about video comes up. It's the part of VBM that changed how I handle calls the most.
Price against the value, not the hours
Once I know what a result is worth to a client, I quote a percentage of that, not a rate card. It's a harder conversation to have, but it's also a much better number when it lands.
Who this is for
- You already have a service to sell and want to sell it for more
- You're willing to have real, sometimes awkward, sales conversations
- You want a repeatable process, not one-off tricks
- You have no lead generation system that works on autopilot
- You want leads handed to you but aren't willing to follow up, pick up the phone, and so on
- You're not willing to change how you think about your business, your positioning, your mindset, your messaging, your niche
- You want a finished script you learn by heart, repeat every time, and never adapt
The questions I'd want answered
Is this just another course that sits half-finished?
Will the frameworks work outside my niche?
Do I need existing clients to get value from it?
Is value-based pricing just a way to overcharge people?
Why are you writing a review that pays you?
Where I landed
Legit, with the condition that you'll actually do the uncomfortable part: real conversations, real pricing changes, real adjustments to your own business, real mindset change. If that's not something you're willing to do, no framework will fix that for you.