How Climate Energy Group Won a £6M Co-op Tender, and Reinforced a 20-Year Partnership
Discover how Climate used a storytelling-led video strategy to win senior stakeholder trust, simplify complex engineering solutions, and turn communication into a £6 million business advantage.
Key Results From Using Solsonafilms
£6M+
Climate Energy Group secured a £6 million annual tender with Co-op, using the NG2 video as a strategic asset to demonstrate innovation, reliability, and partnership strength.
230k
Co-op employees reached internally. The film became a trusted communication tool across 2,000+ stores, amplifying Climate’s visibility and reinforcing their status as Co-op’s long-term energy partner.
£70k+
The flagship video now supports new business pitches and renewals, saving valuable prep time and generating £70,000+ in annual value through stronger win rates and lasting brand equity.
Client Background & Challenge
With more than 20 years of collaboration, Climate Energy Group and Co-op have built one of the UK’s most enduring energy partnerships, responsible for driving sustainability and efficiency across over 2,000 retail sites.
As Co-op prepared to renew a annual energy management tender, the stakes were higher than ever. Climate needed to reaffirm its position as Co-op’s trusted engineering partner - not just through data and performance, but through storytelling that made their innovation, reliability, and long-term impact felt.
The challenge? Translating complex engineering achievements into a clear, emotionally resonant message that would engage both technical and non-technical senior stakeholders - and ultimately secure the renewal of a multi-million-pound partnership.
How the Problem Showed Up
Despite Climate’s proven technical results, their success story wasn’t being seen or felt at scale. Internally, Co-op teams understood the partnership’s importance - but the wider organisation and senior decision-makers lacked a clear, engaging way to visualise Climate’s impact.
Traditional presentations and data sheets couldn’t capture the scope of the work: 2,000+ stores, 230,000 employees, and years of innovation in building management, maintenance, and energy reduction systems.
As Climate prepared for Co-op’s upcoming tender review, it became clear that they needed more than technical proof - they needed a strategic communication asset that told their story with emotion, authority, and clarity.
“We’ve always been focused on delivering real, measurable savings for Co-op; but we struggled to show the scale of that story in a way that resonated beyond the data. We wanted something that reflected not just what we do, but the trust, collaboration, and innovation”
Grant Spink, Managing Director at Climate Energy Group
Why They Chose Solsonafilms
Climate Energy Group needed more than a videographer, they needed a strategic partner who could speak both engineering and marketing.
With over 15 years of experience in manufacturing, engineering, and FMCG, Solsonafilms understood the technical challenges, stakeholder dynamics, and commercial pressures Climate faced.
That industry fluency, combined with creative mastery and award-winning storytelling, made it possible to turn complex energy systems into a clear, confident narrative that Co-op leaders could believe in.
The result: a video strategy built on trust, precision, and measurable business impact.
Our Solution (Video System)
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Flagship Brand Film
A 5-minute storytelling piece designed to validate Climate’s technical leadership and reinforce their position as Co-op’s trusted energy partner. It balanced data, narrative, and emotion to engage senior decision-makers across 2,000+ Co-op sites.
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Executive Trailer
A 1-minute high-impact teaser created to meet the deadline of an industry award ceremony - where Climate went on to win. The trailer became a key awareness tool, capturing attention and excitement ahead of the full film’s release.
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Behind-The-Scene Story
A human-centred piece capturing the collaboration between Solsonafilms, Climate, Co-op store managers, and engineers. It revealed the scale of effort and coordination behind the main production - strengthening transparency, trust, and long-term partnership.
How CEG Won a £6M Coop Tender and Strengthened a 20 Year Partnership
We developed a strategic video system to elevate Climate Energy Group’s reputation, simplify complex engineering solutions (Next Generation 2 control system), and secure long-term commercial confidence from Co-op’s senior stakeholders.
The system included:
1. The NG2 Flagship Video: A high-impact film designed to position Climate as Co-op’s trusted engineering partner, highlighting innovation, collaboration, and measurable results across 2,000+ stores nationwide.
2. The Award Trailer: A short, cinematic teaser delivered ahead of Co-op’s national energy awards ceremony. It captured attention, generated internal excitement, made them stand out, and reinforced Climate’s reputation as a leader in sustainable innovation.
3. The Behind-the-Scenes Film: A human, story-driven video showcasing the collaboration between Climate, Solsonafilms, and Coop, revealing the dedication, technical mastery, and teamwork behind the NG2 initiative.
This wasn’t about producing one-off content. It was about building a long-term video system that educates stakeholders, strengthens relationships, and positions Climate Energy Group as the trusted energy partner for Co-op’s future.
How It Works
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Strategy and Foundations First
We began by defining the strategic purpose of the NG2 video: to reinforce Climate’s credibility with Co-op’s senior decision-makers and win a major new tender. Through workshops and creative planning, we mapped the story, tone, moodboard, creative framework and key messaging to align perfectly with both Climate’s brand and Co-op’s vision for the future.
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Video System Creation
We filmed across multiple locations - Climate HQ, supplier sites, and Co-op stores - to capture the full ecosystem behind NG2. Each production day was designed to reveal a different layer of the partnership: innovation, collaboration, and measurable results.
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Collaborative refinement
Every edit went through a structured feedback process with Climate’s leadership team to ensure accuracy, clarity, and strategic impact. The result is a polished system of videos that continues to build trust, support future bids, and strengthen Climate’s long-term position as Co-op’s energy partner.
The Impact
The NG2 video has become far more than a communication piece - it’s now a strategic business asset that Climate Energy Group continues to leverage for long-term growth.
It helped secure a £6M annual tender with Co-op by clearly articulating Climate’s technical expertise and partnership value in a way that felt human, innovative, and commercially powerful.
Internally, the film is being used across Co-op’s 2,000+ stores and 230,000 employees, embedding Climate’s reputation as a trusted energy partner at national scale.
Externally, it continues to support Climate’s new business efforts, building credibility with other large organisations and reinforcing their position as leaders in sustainable engineering solutions.
“The video didn’t just tell our story - it proved our value. It’s now part of every major pitch we do, and it continues to open doors we’d been trying to unlock for years.” - Andrew Hazlehurst, Climate Energy Project Manager
NG2 Flagship Video (Trailer)
“Winning tenders has always come down to trust and clarity - and the video system gave us both. It captured twenty years of partnership and innovation in three minutes, helping us stand out and secure one of our biggest Co-op contracts to date”.
Grant Spink, Director at Climate Energy Group
The Bigger Picture
Most engineering success stories go unnoticed because perfection hides itself. Systems that run flawlessly rarely get the spotlight. This video gave visibility to the unseen - proving that communicating what happens behind the systems is just as critical as the systems themselves.
In many ways, this project marked a turning point - a moment where Climate began to engineer communication with the same precision they bring to engineering systems. Every frame, every message, every detail was designed to perform, influence, and endure.
What This Means For Your Business
Your company is built on precision, quality, and years of expertise. You take pride in solving complex problems, delivering excellence, and doing things the right way. But when it comes to communication, you still rely on spreadsheets, SOPs, old PDFs, and presentations.
The truth is, you’re only as good as you communicate - and your message should be engineered with the same precision as your work: measured, powerful, and impossible to ignore.
That’s exactly what Climate Energy Group achieved. By turning their complex technical story into a strategic video system, they didn’t just look good - they won a £6M tender and reinforced a 20-year partnership with Co-op.
When communication is engineered strategically, it becomes a competitive advantage that wins contracts, builds partnerships, and positions your business miles ahead of the competition.
CONTACT US
CONTACT US
If miscommunication is costing you time, trust, or revenue, it’s time to engineer your communication - and turn it into profit.
Book a free strategy call (no fluff, no hard sell) - just 30 minutes to identify where video could remove friction, clarify your message, and drive measurable growth.
You’ll leave with:
• A clear understanding of where video can deliver the biggest business impact.
• Real examples of what’s working right now for manufacturers and engineers.
• A practical roadmap you can act on - whether we work together or not.
Let’s make your message work as hard as the rest of your operation.