How ADS Consult Transformed Sales Conversations with a Strategic Video System
Discover how a leading structural engineering firm saved time, educated clients, and won a £300k+ project by positioning themselves as the trusted authority in their field.
Key Results From Using Solsonafilms
£25k
saved in time by cutting down repetitive, unqualified meetings.
£300k+
new client win directly attributed to the new video system (12 months).
60%
increase in conversion rate as prospects arrived pre-educated and confident in ADS Consult’s expertise.
Client Background & Challenge
ADS Consult is a respected structural engineering consultancy with decades of expertise. Despite their reputation, they faced a persistent challenge: clients couldn’t clearly see the value of their work.
Services were complex and often misunderstood.
Prospects saw them as “expensive” compared to cheaper competitors.
Countless hours were wasted explaining the same things repeatedly.
Growth relied heavily on word of mouth, with no clear strategy in place.
Just like many technical B2B businesses, ADS Consult weren’t losing on quality - they were losing on perception.
How the Problem Showed Up
The issues revealed themselves in daily operations:
Hours wasted in meetings with unqualified or bad-fit prospects.
Constantly repeating explanations drained time and energy.
Prospects hesitated or pushed back because they didn’t “get it".
No strategic system to educate buyers upfront - sales cycles dragged on.
"We were repeating ourselves constantly - explaining what we do, why it mattered, and why it wasn’t just about price. It drained hours every week and made it harder to show the real value of our work."
Dominic Sparkes, Director at ADS Consult
Why They Chose Solsonafilms
Dominic had heard positive feedback from other businesses already working with Solsonafilms. He was looking for a partner who could not only produce great videos but also bring strategy and a system.
"It was an investment, for sure, but worth it. We made the money back many times over, and the videos are assets that keep on giving" Dominic Sparkes, Director at ADS Consult
Our Solution (Video System)
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High Impact Banner Videos
Two high-impact banner films that immediately positioned ADS as modern, professional, and credible. These gave prospects instant confidence and set the tone before any conversation even started.
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Process and Explainers Videos
Explainer videos clarified ADS Consult’s process upfront, cutting down wasted meetings and stopping Dominic and his team from repeating themselves with every prospect.
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Educational Video Series
An ongoing series of simplified technical concepts, helping prospects understand and trust ADS Consult before the first call, making sales faster and the team more confident.
How ADS Consult Stopped Competing on Price and Started Winning on Value
We designed a strategic video system to showcase Dominic’s expertise, educate prospects, and win higher-value projects.
The system included:
Website hero videos: Two high-impact banner films were created (commercial and residential clients). This clear separation instantly clarified ADS’s dual offering, positioned them as modern and professional, and gave visitors immediate confidence before any conversation even began.
Educational explainer series: A library of videos that simplifies complex structural engineering topics, helping prospects understand ADS’s expertise and building trust long before a meeting.
This wasn’t about producing one-off content - it was about creating a repeatable video system that educated prospects, pre-qualified, simplified sales, built long-term authority, and positioned ADS Consult as the trusted choice”.
Dominic Sparkes, Director at ADS Consult
How It Works
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Strategy and Foundations First
We started by clarifying ADS’ message, defining the goals of each video, and mapping content to the different stages of his client journey. This ensured every video had a clear role and purpose.
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Video System Creation
We then built a structured framework of videos for the website, enquiry process, and education. Each piece worked together to attract the right clients, answer key questions, and showcase Dominic’s expertise.
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Continuous Momentum
By delivering consistently, ADS always had fresh, relevant content at the right stage of the sales process. By monitoring performance and identifying new opportunities, we’re still working together today to create more content - a system that continues to evolve and deliver compounding value.
The Impact
Today, Dominic and his team no longer waste hours repeating themselves. Prospects come to meetings informed, conversations are shorter, and ADS Consult are positioned as a premium, trusted brand.
Instead of chasing every opportunity, Dominic and his team can focus on better-paying projects with higher impact - and have confidence that their videos continue working for them 24/7.
“Video is part of our business now, it’s not a one-off, it’s something we keep building on.” – Dominic, ADS Consult
Examples of Video produced
“Romain and his team came with a solid plan, a strategy, and a video system focused on results - and built assets that keep on giving. We’ve made the money back many times over.
Dominic Sparkes, Director ADS Consult
The Bigger Picture
Video is no longer a “nice-to-have” for ADS Consult - it’s part of their DNA and operational infrastructure.
"Solsonafilms videos gave us back our time and positioned us as the trusted experts. The videos continue to bring in work, and we’ve already landed projects worth hundreds of thousands of pounds. It’s been worth every penny."
What This Means For Your Business
If you too are tired of wasting hours in unqualified meetings and competing on price, the right video system changes everything. Prospects arrive already educated, already trusting you, and already closer to a buying decision. Your sales team stops repeating the same explanations and instead focuses on closing the right deals. It means working smarter, not harder - letting video do the heavy lifting of teaching, building trust, and showing value. Most importantly, it means stepping out of the price war: positioning yourself as the premium choice in your sector, winning better clients, and focusing on fewer, higher-value projects that grow your business sustainably.
CONTACT US
CONTACT US
If miscommunication is costing you time, trust, or revenue, it’s time to engineer your communication - and turn it into profit.
Book a free strategy call (no fluff, no hard sell) - just 30 minutes to identify where video could remove friction, clarify your message, and drive measurable growth.
You’ll leave with:
• A clear understanding of where video can deliver the biggest business impact.
• Real examples of what’s working right now for manufacturers and engineers.
• A practical roadmap you can act on - whether we work together or not.
Let’s make your message work as hard as the rest of your operation.