How 3PL Simplified Complexity and Built Trust with a Strategic Video System
What began as an onboarding challenge became a complete video solution that saved time, built confidence, and positioned them as the premium choice
Key Results From Using Solsonafilms
20%
Increase in conversion, generating recurring revenue by £150k per year.
40%
less onboarding time, unlocking an estimated £50,000 in additional annual revenue.
30%
Faster go-live, protecting £75,000 in recurring revenue.
Client Background & Challenge
3P Logistics (3PL) is a trusted fulfilment partner for retail brands both Nationally and Internationally. As their client base grew, 3PL faced a critical challenge: outdated new business onboarding materials were holding them back.
Bulky PDFs, static SOPs, and uninspiring videos meant staff were spending 10+ hours each week repeating the same information and clients were still missing key details. The result? Slower onboarding, lost revenue, inconsistency and weakened trust. 3PL couldn’t unlock its full potential without a modern video system to bring their onboarding processes to life.
The riddle that needed solving
3PL’s team spent hours every week explaining the same processes, yet clients struggled to understand the processes to administer within the Fusion platform.
Prospects hesitated, deals dragged on, and opportunities were lost simply because clients didn’t “get it” fast enough. The 3PL team knew that Fusion was a winning platform - they just needed a better way to showcase its features.
Why They Chose Solsonafilms
3PL knew a generic marketing video wouldn’t cut it. They needed a scalable, repeatable video system to standardise onboarding, free up staff time, and inspiring client confidence. Solsonafilms’ experience and systems-first approach made us the perfect partner. When CEO Ian Walker saw our award-winning Video Expresso series, he recognised the potential to transform 3PL’s onboarding process and reached out to get started.
Our Solution (Video System)
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World-Class Video Series
An 8-part onboarding system designed to simplify complex steps and build confidence from day one. Each video followed a clear narrative, broke the fourth wall, and featured real employees - making the process both professional and relatable.
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Interactive Parcel Experience
Every video linked back to a physical welcome parcel delivered to new clients. Inside were surprise items and a QR code leading to a personalised CEO message - creating a memorable, multi-channel experience.
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Personalised, Human Touch
3PL experts spoke directly to clients, making the journey personal and trustworthy. Real employees, not actors, reinforced professionalism, authenticity, and care at every step.
We created an 8-part video onboarding system to guide client’s step by step from account setup to their first order. Each video reduced confusion, ensured consistency, and built confidence, saving staff hours of repeated explanations. The result? Onboarding became a smooth, professional, and memorable experience that positioned 3PL as the premium choice for outsourced fulfilment services.
From Confusion to Clarity: The 8-Part Onboarding System
How It Works
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Discovery & Alignment
Workshops with 3PL’s leadership and key stakeholders mapped pain points and client journeys, ensuring the solution fit real needs.
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Interactive Parcel Experience
Scripts and storyboards were developed, with 25+ staff involved in four days of filming across the 3PL site to capture authentic moments.
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Integration & Rollout
The video series was delivered in multiple formats and is being embedded into Fusion and CRM, with a launch plan to drive adoption.
The Impact
With the video series in place, staff spent less time repeating themselves, and new clients grasped Fusion faster and more confidently. Onboarding became smoother, sales cycles shortened, and 3PL’s reputation as a professional, trusted partner grew.
Most importantly, the team finally felt confident that clients appreciated the value they delivered right from the first interaction.
World Class Onboarding Experience (Trailer)
“The videos have transformed how we bring new clients on board. They save us time, they save our clients stress, and they make us look more professional.”
Ian Walker, CEO, 3P Logistics
The Bigger Picture
An onboarding fix turned into a business-wide transformation. 3PL realised that video was more than content, it was infrastructure. Seeing the tangible ROI, they extended the system into recruitment, training, and marketing, showing that strategic video can create impact far beyond a single process.
What This Means For Your Business
While this story focused on onboarding, the bigger lesson is universal: every growing B2B business faces the challenge of making complex value simple. Strategic video systems save time, build trust, and position you as the premium option .
CONTACT US
CONTACT US
If miscommunication is costing you time, trust, or revenue, it’s time to engineer your communication - and turn it into profit.
Book a free strategy call (no fluff, no hard sell) - just 30 minutes to identify where video could remove friction, clarify your message, and drive measurable growth.
You’ll leave with:
• A clear understanding of where video can deliver the biggest business impact.
• Real examples of what’s working right now for manufacturers and engineers.
• A practical roadmap you can act on - whether we work together or not.
Let’s make your message work as hard as the rest of your operation.